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by wenhousecrafts.com
17 September 2006

 

Shanghai Tourism Festival Kicked Off with Parade

Shanghai Tourist Festival 2006 was ticked off with the opening parade of decorative floats and open-air concerts Saturday night at the Centurial Square in Nanjing Road, the metropolitan’s commercial heart (南京路世纪广场), and along Huaihai Road (淮海路), the city’s cultural soul. It is reported by the local media that nearly half million people joined the carnival parties on the streets that were rivers of light with 30 kilometres in total length.

A night scene of Huaihai Road

While Nanjing Road is more popular with tourists for the availability of wide range of commercial products, Huaihai Raod, with its elegant architecture and streetscape, are viewed as the Soul of Shanghai Culture(海派文化 ). It is the place where the artists and local fashion-conscious girls like to frequent.

In the coming three weeks, a series of festivities will take place across the city, some are native and traditional, such as Moon Day Celebration, and some are imported new games like Coffee Feast.

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